Company News, New Products

Personalized Skin Care from Beiersdorf

New brand will try to O.W.N. the skin care category.

Author Image

By: TOM BRANNA

Editor

Indies are having their moment, but Beiersdorf will try to own the personalized skin care space with launch of O.W.N. The brand launches in key European markets with a simple routine: facial cleansing plus day care as well as evening facial cleansing plus night care. O.W.N uses artificial intelligence and is built around a proprietary algorithm that combines 140 years of skin care expertise and consumer knowledge. As a result, O.W.N. selects the single best unique product offering out of 380,000...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters